Google is expected to follow in Apple’s footsteps of diversifying its production beyond China. In September last year, there were reports of the search giant planning to shift some Pixel production to India. Now, a new report by Bloomberg reveals some more details about Google’s plans. Read on to know more below.
Google plans to move Pixel production to India
The report citing people familiar with the matter adds that Google is in talks with Foxconn’s India branch – Bharat FIH, Dixon Technologies, and Lava International. These are seen as potential partners for producing Pixel smartphones in India. Bharat FIH, Dixon, and Lava have also won the Indian Prime Minister’s product-linked financial incentives to boost local manufacturing. Cupertino-based tech giant Apple has been a part of this program for several years.
Bloomberg adds that last month, India’s Technology Minister Ashwini Vaishnaw met Google CEO Sundar Pichai for a conversation around India Stack and the government’s Make in India push. The reports of Google’s plans to manufacture Pixel phones in India come after days after the company’s top executives arrived in the country for partnership talks.
As per Counterpoint Research, Google made about 9 million Pixel smartphones last year. Local production of Pixel phones could also drive up sales in India. Additionally, the search giant could be looking to leverage the lucrative PLI scheme offered by the Indian government.
Apple has been rapidly expanding its iPhone production in India. Google could also aim to reduce its dependency on China for manufacturing its devices. People familiar with the matter warn that there is no certainty whether Google’s talks with partners will result in a deal to make Pixel phones in India.
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