Apple’s first mixed reality headset, the Vision Pro, was unveiled at WWDC 2023 last month. The headset has been the talk of the tech world, with people buzzing about its features and its high price tag. However, it seems that the high price is not the only challenge Apple is facing with the Vision Pro. The device’s intricate design is causing production challenges, and the company forced to make major cuts to its production Here are the details…
Apple Cuts Vision Pro Production Plans Due to Design Complexity
Apple’s Vision Pro headset is one of the most complex products the company has ever made. It has so many features that it is difficult to fit them all into such a small device. This has forced Apple to make significant reductions in its production plans. The headset was originally scheduled to be released early next year, and Apple had planned to manufacture 1 million units in the first year. However, the company has now requested two China-based suppliers to provide components for only 130,000 to 150,000 units.
The headset uses a number of new technologies, which has made it difficult to manufacture. The production challenges have also been compounded by delays in the supply chain. As a result of the production cuts, Apple is now expected to sell fewer than 400,000 units of the Vision Pro in 2024. This is a significant drop from the original sales target, but it is still a significant number of units for a new product category.
The Vision Pro is Apple’s first major foray into the augmented reality market. The headset is expected to be a high-end device with features such as eye tracking, facial recognition, and high-resolution displays. It is unclear how the production cuts will affect the pricing of the Vision Pro, but it is likely that the headset will be more expensive than originally anticipated. Despite the production cuts, Apple remains committed to the Vision Pro. The company is reportedly planning to release a more affordable version of the headset in 2025. However, it is unclear if the company will be able to meet its production goals for the Vision Pro in 2024.
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