According to recent reports from Korea, Apple is said to be actively working on the development of a foldable screen laptop, potentially posing significant competition to Asus, which has been leading the way with its Zenbook Fold line. Apple is reportedly in talks with suppliers to bring a foldable-screen MacBook to the market, and if successful, this move could inject new life into the display industry.

Asus Zenbook 17 Fold OLED
Asus Zenbook 17 Fold OLED

Apple’s Entry into the Foldable Laptop Market: What to Expect

In response to the saturation of the smartphone market, Korean display makers like Samsung Display and LG Display have been directing their focus towards OLED panels for laptops. With the emerging demand for foldable OLED panels for laptops, both companies are coordinating efforts to develop and produce such panels. The entry of Apple into this market would undoubtedly have a substantial impact, given the company’s market influence.

The report suggests that larger display sizes offer higher profitability for panel manufacturers, despite the challenges of achieving high pixel densities at larger dimensions. However, the profitability of foldable displays for laptops surpasses that of foldable displays for smartphones. Consequently, this presents an enticing opportunity for display makers to capitalize on the growing market for foldable laptops.

Foldable screen laptops are still a nascent concept, but they have generated significant excitement. The ability to fold a laptop in half offers newfound possibilities for portability and usage. For professionals, this could mean greater flexibility to work on the go without compromising screen real estate or performance. Media consumption could also be revolutionized, as users can now enjoy a larger screen for movies and videos without the need for an additional device.

The specific technical details and specifications of the rumored foldable-screen MacBook have yet to be revealed. While an official launch is expected in 2026, Apple plans to unveil its foldable-screen MacBook in 2025.

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