As global car manufacturers strive to stay afloat in the hurricane of Electric Transportation, Toyota Motor North America (Toyota and Lexus brands) reported a 7.1 percent increase in vehicle sales during the second quarter of 2023 in the United States, with a total of 568,962 units sold compared to the previous year. While Toyota experienced a 5 per cent growth, selling 487,802 vehicles in Q2, Lexus outperformed with a remarkable 22 percent increase, selling 81,160 vehicles. However, year-to-date figures indicate a slight decline in overall sales for both brands.
Companies are adding newer, more diverse models to their portfolios
In terms of electrified vehicles (xEVs), Toyota and Lexus displayed positive growth. The number of xEV models expanded to 24, and sales rose by 14 percent year-over-year to 151,825 units in Q2. xEVs accounted for 26 percent of the total volume so far this year, with sales reaching 270,476 units.
The surge in xEV sales can be attributed to all-electric vehicles (BEVs), which saw significant growth, while plug-in hybrid electric vehicles (PHEVs) experienced a slight decline of 3 percent. Toyota’s xEV sales reached 128,034 units, while Lexus achieved a noteworthy 103 percent increase with 23,791 units sold. The total xEV market share stood at 26.7 percent.
In Q2 2023, plug-in electric car sales showed a promising 27 percent year-over-year improvement, totalling 11,458 units, equivalent to 2.0 percent of the total volume. The growth in plug-in sales was primarily driven by a remarkable 745 percent surge in BEV sales, while PHEVs declined by 6 percent.
Leading the rechargeable models, the Toyota RAV4 Prime plug-in hybrid remained the top-seller with 5,554 units, marking a 13 percent increase. The all-electric Toyota bZ4X secured the second position with 1,961 units, while the all-electric Lexus RZ 450e recorded 932 units. The hydrogen fuel cell electric vehicle (FCEV) Toyota Mirai witnessed a positive growth of 64 percent, with 1,054 units sold.
Toyota’s plug-in car sales in 2023 show promise, particularly driven by the success of the Toyota RAV4 Prime and the introduction of all-electric models like the bZ4X and Lexus RZ 450e, indicating a growing interest in electrified vehicles among Toyota and Lexus customers in the United States.
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(Via)
