BMW is a renowned German automotive manufacturer with a rich heritage dating back to 1916. The company has established itself as a symbol of luxury, performance, and innovation in the automotive industry. BMW’s commitment to precision engineering, attention to detail, and iconic design has propelled it to become one of the world’s leading luxury car brands. The journey began in 1975 when sculptor Alexander Calder transformed the BMW 3.0 CSL into an automotive masterpiece, earning its legendary status. Over the years, renowned artists like Andy Warhol have lent their creative touch to BMW’s vehicles. However, as the entire industry is slowly moving towards electric mobility, BMW’s marketing endeavours now focus on their electric lineup, as apparent by the latest addition to their art car collection, the iX1.

BMW’s latest art car is on display at the Stadel Museum in Frankfurt, Germany

Unveiled over a year ago, the iX1 is a compact electric crossover. While it won’t be available in the United States, customers in other regions can opt for a dual-motor electric powertrain boasting an impressive peak output of 313 horsepower (230 kilowatts) and 364 pound-feet (494 Newton-meters) of torque. Serving as a more modern alternative to traditional X1 models, the iX1 offers a range of up to 272 miles (438 kilometres) on a single charge, thanks to its 64.7-kilowatt-hour battery package.

BMW

The showcased iX1 isn’t just an art car for the sake of artistic expression. BMW celebrates a new long-term partnership with the prestigious Stadel Museum through its design. The artist responsible for the iX1’s captivating appearance is Marc Brandenburg, who skillfully incorporates the concepts of time, space, and speed into the vehicle’s aesthetic. Presently, BMW’s latest art car is on display at the Stadel Museum in Frankfurt, Germany, a fitting venue for showcasing the intersection of automotive design and artistic ingenuity.

Distinct from its predecessors, the iX1 becomes the first crossover to join BMW’s art car lineage. While BMW doesn’t consider it a fully-fledged member, deeming it more of a collaboration with the Stadel Museum, the iX1 carries on the tradition of pushing artistic boundaries. Since 1975, BMW has collaborated with various artists to create a total of 19 art cars. Looking ahead, the next addition to this high-class lineup is scheduled for next year, with Ethiopian painter Julie Mehretu set to leave her mark on a BMW canvas with metal and wheels.

As BMW continues to embrace electric mobility and forge new creative partnerships, the iX1 will stand for a long time as a fusion of cutting-edge technology, artistic expression, and automotive innovation – something that may be lacking in the market right now.

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