Toyota is a leading Japanese automotive manufacturer known for its reliable and durable vehicles. With a rich history dating back to 1937, Toyota has become one of the largest automakers globally. The company’s vehicles are quite trusted. Toyota is now looking to make big moves in the EV sector. Its Lexus brand might soon add a new three-row electric SUV to its lineup, according to recent trademark filings. On July 19, 2023, Toyota submitted four trademark applications to the European Union Intellectual Property Office, seeking protection for different versions of the Lexus TZ, potentially indicating the development of an electric SUV.
Sources have stated that the new cars will have a dedicated vehicle platform
The trademarks in question include TZ450e and TZ550e, suggesting that these models could fall into the electric vehicle category. This naming consistency aligns with Toyota’s current electric offerings, such as the bZ4X, and Lexus’s RZ 450e, an electric variant of the RX. Based on the available information, it is likely that the new TZ will share design elements with the RZ, featuring an aerodynamic spindle body, illuminated Lexus emblem, and a full-width taillamp, providing a sporty and modern appearance.
While details are scarce regarding the technical aspects of the TZ, it is expected to differ from previous models by potentially being built on a dedicated electric vehicle platform. This choice would improve cost-effectiveness compared to sharing components with internal combustion engine-specific platforms.
Moreover, Toyota intends to manufacture a three-row electric SUV at its Kentucky-based Georgetown Assembly Plant starting in 2025. The TZ could be the premium Lexus version of this model, designed to appeal to the luxury market segment. It is highly probable that the Lexus electric SUV will also be made available in the United States, potentially powered by batteries assembled in Toyota’s North Carolina battery manufacturing facility. The automaker’s substantial investment of $5.9 billion in this site aims to produce both hybrid and battery electric vehicle batteries.
Although Toyota and Lexus have experienced growing interest in their electric vehicles, they are still working to catch up with competitors in terms of scaling up production and attracting buyers. In the first half of 2023, they sold a combined total of 20,710 plug-in vehicles, comprising 3,415 Lexus models and 17,295 Toyota cars. Those are great numbers, but with the competition ramping up fast, manufacturers have to look towards staying relevant in the EV industry.
RELATED:
- BMW Electric Cars may Feature Haptic Feedback Integrated into the Driving Experience
- The Zongshen Yan Ruyu Electric Bicycle: Redefining Fashionable Freedom on Two Wheels
- Best Smartphones of 2023 – Samsung, Xiaomi, Apple & More
(Via)
