Fast charging technology in smartphones saw a considerable leap in the first quarter of 2023, with about 80% of smartphones now featuring fast charging capacities of 10W or higher. This represents a 6% growth from 2022, according to a report from Counterpoint Research.
The Average Fast Charging Power Reaches 34W
The report indicates a steady progression in the global average fast charging power for smartphones, having grown from 18W in Q1 2018, to 30W in Q1 2022, and currently sitting at 34W in Q1 2023. This improvement in charging speed is largely due to increasing consumer demand for extended battery life, which has surged with the widespread adoption of 5G networks and enhancements in camera, display, and processor technologies.
A closer look at the competitive landscape shows that Chinese smartphone manufacturers are leading the pack in the fast-charging race, with an average fast-charging power of over 50W. These brands are exploiting fast charging as a unique selling proposition to attract customers. For instance, Realme and Xiaomi both offer devices that boast charging power above 200W. Furthermore, both Xiaomi and OPPO recently demonstrated smartphones with a staggering 300W fast charging capability, promising to deliver full charging in mere minutes.
On the contrary, companies like Apple and Samsung have adopted more cautious approaches to fast charging, prioritizing battery safety and overall performance. For instance, Apple’s iOS 13 update introduced an optimized battery charging feature that slows the rate of battery aging by reducing the time the iPhone spends fully charged. Google’s Adaptive Battery feature in Android also learns the user’s daily charging routines to slow down the battery drain. Samsung is reportedly working on a new battery tech inspired by electric vehicle technologies. The new battery tech is expected to improve the battery life of the upcoming Galaxy S24 series.
The report also highlights changes in user behaviors, stating that approximately half of all smartphone users spend at least five hours daily on their devices, using them for various activities including social interaction, web browsing, streaming content, and gaming.
These findings confirm that there is a rising trend toward fast charging technology, driven by growing consumer demand for prolonged battery life and enhanced convenience. As the smartphone industry maintains its focus on this trend, consumers can anticipate faster charging solutions in the future. It also signals the potential for further innovation in battery technology and its impact on the overall user experience. As we move further into the digital age, the importance of fast and efficient charging will only continue to grow.
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