The latest IDC Worldwide Quarterly Mobile Phone Tracker has shown that the smartphone market in China fell 2.1% in 2023. The report indicates that 65.7 million smartphones were shipped in China in the second quarter of 2023. This was a slight decline of 2.1% from the figures for the same period in 2022.

Overall, the Chinese market saw 130.9 million shipments in the first half of 2023, which is a 7.3% year-on-year decline. This indicates sluggish consumer demands even with higher discount efforts by vendors and e-commerce platforms. This also resulted in a 5% dip in sales during the “618” Online Shopping Festival. It is expected that the challenging business environment will improve within the second half of 2023.

Former global heavyweight brand Huawei retained a top 5 position, jointly tied with Xiaomi. The brand has continued to serenade the market with a raft of impressive product offerings and marketing. The Huawei Mate X3 foldable and Huawei P60 series has been highly successful in the market. Huawei and Apple were the only vendors with positive YoY growth among the top 5 brands. It is believed that the discount regime for the Apple iPhone 14 series positively impacted the demand of the products. The leading brands were Oppo, Vivo, Honor, Apple, and the joint fifth brands of Huawei and Xiaomi.

The latest IDC quarterly report on the Chinese smartphone market points to a mixed bag for the leading smartphone brands. While Apple and Huawei have recorded positive growth, the other brands recorded a flat or declining performance. The business environment could be one of the major factors but other factors could also be impacting shipments.

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