Realme C53 was recently released in India. Similarly, a few weeks back, Gizmore Cult, an affordable smartwatch debuted in the country.
Both these products have two things in common. First and foremost, they are cheap. Secondly, they feature an Apple-inspired design.
They seem like an iPhone Pro and Apple Watch Ultra at first look. But their design is not entirely Apple-like.
This got me intrigued to write this story. Here’s what I feel about these products.
Apple is a premium brand, and it has a strong influence over other brands in the market. Hence, companies copy almost whatever the Cupertino-based tech giant does, be it good or bad.
Since design is the easiest thing to imitate, that’s what the majority of companies do. There are literal companies that only sell Apple counterfeit products. On the other side of the spectrum, even Apple’s competitors copy its design.
The products that resemble Apple devices are usually budget options. These devices are targeted at an audience for whom owning an Apple product is an aspiration.
I am personally against copycat products. However, if the product offers value for the targeted consumers, I don’t mind.
For instance, the Realme C53 sure looks like an iPhone Pro clone. But the smartphone is more than that.
Its design is merely inspired by Apple, and not an exact lookalike. In fact, I consider Realme C53 to be one of the best-looking smartphones for just ₹9,999.
I received similar feedback from whomever I showed the phone to. No one could believe that the handset is this cheap.
Even feature-wise, it does not lack much as I detailed in my review. It is a well-rounded 4G smartphone for its asking price.
Some of its highlights include a 108MP camera (the cheapest smartphone to feature it), a Unisoc Tiger T612 chip, and a 5,000mAh battery.
On the other hand, Gizmore Cult sports a design inspired by the Apple Watch Ultra. Unlike the original Apple product, it offers a circular dial which makes it unique.
I really like this design as I am fond of watches with circular dials. Gizmore has got the looks right with accented crown and action button.
For under ₹4,000, the wearable offers almost all the sought out features by consumers. Some of them are Bluetooth calling, heart rate monitoring, sleep tracking, app notifications, and IP68 dust/water resistance.
It even has an AOD (Always-on Display) option despite sporting an LCD screen. An OLED screen could have been better but you can’t expect everything for a cheap price.
I know you can find a lot of smartwatches in this price range offering a similar set of features. But none of them are as different looking as the Gizmore Cult.
Watches are a fashion statement. Some people simply wear watches due to their design and to complement their attire.
Anyhoo, I am personally against cheap smartwatches as they are glorified generic fitness trackers. But most consumers don’t think that way, and the data shows it.
Having said that, copying Apple, or any other brand for that matter, is not a bad thing if done rightly. There should be value for the intended consumers.
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