Krafton, the publisher behind the massively successful PUBG franchise, is looking to empower the Indian gaming ecosystem. The company will invest in local gaming startups, betting on the region’s growth potential.
Krafton investing in India’s gaming future
Earlier today (10th August 2023), the company announced that it will be investing a sizeable sum of 150 million US Dollars in India for gaming and interactive entertainment startups. This investment will be across the next two to three years. The move from Krafton is likely to expand its presence in the region, which has immense potential in the gaming market. Its hefty investment also follows after its initial 140 million US Dollar investment across 11 Indian startups back in 2021.
In other words, Krafton has poured 290 million US Dollars into the country so far, making it one of the major investors in recent times. The publisher first began its investment with the esports gaming firm Nodwin. It invested in Series A to Series B stage startups for gaming and entertainment like esports, multimedia entertainment, content creation, and more.
As of right now, Krafton has invested in various game development studios like Nautilus Mobile and Lila Games along with the game streaming platform Loco, and others. Now, a third of its 150 million US Dollar investment will be for deep tech companies while another third will go towards new startups.
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