Popular wearables maker, Noise, is continuing to lead the smartwatch market in India. A new report found that the company holds over a quarter of the market share and saw sizeable growth in the second quarter of this year.
Noise saw a massive 90% YoY growth in Q2 2023
According to an IDC report, Noise has managed to regain the throne in India’s smartwatch market. The company had a sizeable market share of 27.6 percent, marking a huge 90 percent growth year on year. It saw a sizeable rise thanks to the robust growth of its smart wearable segment. Some of the notable products that helped include the Noise Colorfit Icon 2, Colorfit Icon Buzz, and Colorfit Pulse Go Buzz.
These models alone accounted for 39 percent of its total shipments. The report states that Noise saw a rise of 53.3 percent year on year in the first half of this year. During this time, it shipped 57.8 million units thanks to new launches, attractive designs, and innovative features. All of these contributed to an impressive 128.9 percent year on year growth within this category.
As per IDC, Noise is a great example of successful collaboration between Indian brands and ODMs (Original Design Manufacturers). Furthermore, the company was a notable player that contributed to the “Made in India” initiative. The company will likely see a successful second half this year as well as we get close to the holiday season.
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