DJI is apparently moving away from its iconic drones and gimbals, to focus on a brand-new product line. The company is rumored to be working on a high-end e-bike, which is being developed in secret. So let’s have a look.
DJI e-bike built for the global market
According to a new report, the popular Chinese drone maker is silently developing a new e-bike, which is being internally referred to as project code EB. Sources close to the matter have revealed that the company is being silent about this product since it’s still in the confidential stage. Although, it is brought in Alex Jio, who is a senior engineer that was previously in charge of DJI’s Ruying backpack stabilizer.
Reportedly, the development of this project started back in 2020. The upcoming e-bike is expected to be positioned as a high-end model that is built for various purposes. This includes sports and off-roading. As per a report from the Chinese publication, the e-bike will be completely self-developed by the brand and will be sold in the overseas market. In other words, it will likely be sold in global markets like the US and Europe.
This would make sense considering e-bikes are quite popular in the Western market, especially Europe. Furthermore, the “high-end” positioning also implies that the DJI e-bike will cost around 3,000 to 4,000 US Dollars since a regular e-bike already costs around 1,000 US Dollars. Keep in mind that this is still just speculation at the moment, so take this news with a pinch of salt and stick around for more updates.
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