Earlier today (18th August 2023), Huawei partnered with Chery to announce a new brand dubbed LUXEED. This brand-new car brand will launch the Zhijie S7 as its first-ever model. So let’s have a look.
Huawei & Chery Launch LUXEED: New luxury EV brand
The tech giant is partnering up with Chery, which is a popular automobile maker in China. Chery is known for its Exceed series of cars, and now, it has unveiled the LUXEED lineup of cars after forming a partnership with Huawei. In a recent press conference, Chery’s Executive VP, Gao Xinhua, compared the existing Exceed series with Mercedes-Benz, showcasing its focus on luxury and comfort.
He further added that the new LUXEED series will basically be the electric “BMW” in China. This means that these two lineups will likely target two separate audiences in the automobile market in the region. For those unaware, the LUXEED will be a part of Huawei’s smart car business as well. Based on earlier reports, the new S7 model will be equipped with Huawei motors. The rear-wheel drive model has a maximum power output of 215 kilowatts.
On the other hand, the four-wheel drive variant adds 150 kilowatts to the front motors, with a total system power of 365 kilowatts. This upcoming vehicle will also be equipped with LiDAR technology, which will enable high-level smart driving assistance functions.
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(Via)