In a bold move to keep up with competitors, Instagram is preparing to extend the maximum length of its Reels feature to 10 minutes, according to mobile developer Alessandro Paluzzi. Currently capped at three minutes, this change will not only give Instagram an edge but will also force us to rethink how we categorize social media platforms.
Instagram may be looking to compete with TikTok with this move
While TikTok has been allowing its users to upload 10-minute videos, Instagram’s leap into the extended video space proves it’s unwilling to be pigeonholed as a platform only for photos and short videos. It appears to be part of a larger trend where social media giants are no longer content with sticking to their original niches. The long-standing descriptors of Instagram as the “photo platform,” TikTok as the “short video platform,” and YouTube as the “long video platform” are becoming obsolete.
YouTube is another case in point. In a seemingly paradoxical move, it’s reaching for a share of the short-form video market, introducing features that make it look more like TikTok. So, what’s the endgame here? It’s simple: to be the “all-in-one” platform.
Meta, Instagram’s parent company, confirmed that the screenshots shared about the Reels extension are from an “internal prototype.” While they didn’t specify when this change would roll out, it’s clear that the lines between these platforms are blurring at an unprecedented rate. It’s not just about keeping up anymore; it’s about breaking barriers and expanding horizons.
With every platform vying to be a jack-of-all-trades, the question now is, will they risk becoming masters of none? Time will tell.
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