BYD continues to expand its electric vehicle family. For example, the company recently announced the Seal DM-i, which will be sold for 180,000 Yuan at the Chengdu Auto Show in China. In addition to increasing its number of models, the company continues to be active in more markets. This way, it hopes to achieve the success it has achieved in China in other countries. One of these countries is Japan. BYD, which has been operating in the country for a while, will start selling its second electric vehicle model in Japan this month, Here are the details…
BYD Targets Young Japanese Consumers with Dolphin
BYD has been operating in Japan for some time. The company opened its first dealership in the country in February and began selling the ATTO 3. The SUV, which sells for around 4.4 million yen ($30,205.26), quickly gained the approval of many people thanks to its affordable price and ambitious features. Now, building on this momentum, BYD is preparing to launch its second model, the Dolphin.
According to the announcement, the Dolphin is an electric hatchback that will be available for order starting September 20. So, what are the features of this car? The Dolphin is powered by BYD’s Blade battery technology, which is said to be more energy-efficient and safer than traditional lithium-ion batteries. The vehicle has a range of up to 400 kilometers on a single charge. BYD is targeting young Japanese consumers with the Dolphin.
The vehicle is priced starting at 1.6 million yen (US$13,000), which is lower than the price of many other EVs in Japan. The arrival of Chinese EVs in Japan is likely to shake up the Japanese auto market. Japanese automakers have been slow to adopt EVs, and they are facing increasing competition from Chinese manufacturers. The introduction of the Dolphin and other Chinese EVs is likely to put pressure on Japanese manufacturers to lower their prices and improve their offerings. It will be interesting to see how the Japanese market reacts to the arrival of Chinese EVs.
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