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In the midst of a global climate crisis, electric vehicles (EVs) are viewed as the future of automotive technology. While other companies are struggling to build a market for their electric cars, Kia America seems to have cracked the code. The company recently reported selling 72,147 vehicles in the United States just for the month of August. This was not only a nine percent increase compared to last year but also its second-best monthly sales figure ever. More remarkably, Kia’s battery-electric vehicle sales have surged 100 percent year-over-year.

The EV9 model, to be released in Q4, will boost Kia’s sales even further

What caught our attention is the performance of the EV6 model. Kia sold 2,449 units of the EV6 in the U.S. in August, a 33 percent year-over-year increase. This is a stark contrast to the general decline in EV sales across various brands. Furthermore, despite not receiving the $7,500 federal tax credit—available to domestically produced electric vehicles—Kia’s EVs are defying odds and contributing to about 3.4 percent of the company’s total sales volume.

Kia

However, it’s not all smooth sailing. Even as sales of the EV6 rose, the year-to-date sales figures indicate a 21 percent decrease compared to the previous year. But before we rush to judgment, it’s crucial to consider the impending launch of the all-new EV9 model in Q4, which could bring a further boost to Kia’s electric vehicle lineup.

Eric Watson, Vice President of Sales Operations at Kia America, summed it up by saying, “Exceeding 70,000 units for four consecutive months and doubling year-over-year sales of our electrified offerings is proof that Kia is ahead of the competition.”

In a market where many are hesitant to adopt electric technology, Kia’s proactive strategy in developing attractive and efficient electric vehicles appears to be paying off. It may not be too far-fetched to say that Kia is quietly setting the standard for the EV industry.

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