TikTok is moving beyond just viral videos. Recent job listings show the company is planning to add more social networking features to keep users on the platform longer. TikTok is worried that people are sharing its videos on other apps to talk about them, according to insider reports.
TikTok seems to be worried about cross-platform link sharing for videos
To tackle this, the company is hiring for roles aimed at enhancing social interactions within the app. This includes jobs focused on improving TikTok’s messaging system, which the company admits is still pretty basic. The goal is to create unique ways for users to connect and chat without leaving the TikTok platform.
This shift is strategic. Other platforms like Instagram are already borrowing TikTok-like features, so TikTok is looking to offer something new. However, the company is not abandoning its core strength of entertainment through videos. A spokesperson says that viral videos will still remain central to what the platform is about.
By adding these social networking elements, TikTok aims to become a go-to place for both fun videos and social interaction. The plan could keep users engaged, making it more competitive in a crowded social media landscape.
TikTok is trying to be more than just an app for short, viral clips. It wants to be a space where users not only watch videos but also hang out and talk, making it a more integrated social experience. If successful, this could be a game-changer in how we define social media platforms today. Only time will tell if TikTok will be that staple app it is trying to be.
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(Via)
