Spotify, one of the leading music streaming platforms, has a fast-growing user base, but the paid subscribers of the platform are not growing as fast as the number of free users.
In a bid to increase the conversion of free subscribers into paid ones, Spotify seems to be exploring putting some of the features behind a paywall, only accessible to the paid subscribers.
In the latest development, Spotify appears to have locked down the lyrics feature, which shows the lyrics of the currently playing song on the screen, behind a paywall. For the free users, the company is showing a message that reads: “Enjoy lyrics on Spotify Premium.”
According to the company’s PR executive CJ Stanley, the change is not yet permanent as the company is currently testing it with a limited number of users in a couple of markets. Since the company is testing the feature, it’s safe to assume that it has plans to roll out the feature on the platform.
Spotify has revealed that its monthly users on the ad-supported tier or the free subscribers have increased by 34 percent over the last year, reaching 343 million. On the other hand, the number of paid subscribers increased by 17 percent to 220 million.
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