In the recently released market data for the second quarter of 2023 by Counterpoint Research, MediaTek maintained its dominant position in the global smartphone Application Processor (AP) market share. This marked the 12th consecutive quarter of MediaTek’s leadership in this sector.

Analyzing the Q2 2023 Smartphone AP Processor Shares of Leading Manufacturers

During Q2 2023, MediaTek commanded the largest share with 30%, closely followed by Qualcomm at 29%. Apple secured a substantial portion of the market with a 19% share, while UNISOC held a notable 15% share. In contrast, Samsung accounted for 7% of the market, reflecting the competitive landscape and the ongoing dynamics within the smartphone AP market.

Global Smartphone Application Processor Market Share

MediaTek’s continued success can be attributed to their strategic moves in the market. They experienced a slight increase in shipments in Q2 2023, primarily driven by their strong presence in the mid-low-end market. MediaTek introduced new models, such as the Dimensity 6000 and Dimensity 7000 series, along with the high-end Dimensity 9200 Plus, consolidating their position across various price segments.

Qualcomm also saw growth in shipments during the same quarter, thanks to the adoption of the Snapdragon 8 Gen 2 processor by major players like Samsung and Chinese manufacturers. The release of Samsung’s Galaxy Z Flip 5 and Galaxy Z Fold 5 series played a significant role in boosting Qualcomm’s market presence. Furthermore, Qualcomm’s updates to its Snapdragon 7 Gen 1, Snapdragon 6 Gen 1, and Snapdragon 4 Gen 1 series contributed to their market share recovery.

Samsung, too, experienced an increase in AP shipments in Q2 2023, driven by the introduction of the Exynos 1330 and 1380 processors. These chips found success in both the low-end and mid-high-end smartphone markets. However, Apple faced a decline in sales during this period, largely due to seasonal factors.

UNISOC, after a sluggish performance in the first quarter, witnessed an uptick in shipments during Q2 2023. As entry-level 5G smartphones continue to gain popularity in regions like Europe, UNISOC is poised to capture a larger market share in the latter half of 2023.

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