The consumer technology brand – Nothing is all set to launch its sub-brand ‘CMF by Nothing’ on September 26th at 2:30 PM IST. The company has already announced the brand with plans to introduce new wearables, but today the launch date is confirmed along with some details about its community.
What is CMF by Nothing?
The new brand from Nothing will provide quality products having some exciting designs at more competitive prices. It is aimed to bridge the gap in the value segment by offering improved quality products.
“Nothing is dedicated to making tech fun again and has proven its abilities to break boundaries in industrial design. As such, the company believes it can make good design more democratic and impact more people,” said Nothing in a statement.
Availability
CMF by Nothing will unveil its maiden smartwatch and TWS wireless earbuds on September 26 at 2:30 PM IST. Some accessories will also be made available alongside the device launch. The CMF By Nothing confirmed to retail its products via Flipkart, Myntra, and offline retail stores like Vijay Sales.
Community Review Program
Nothing also introduced a Community Review Program that will allow content creators and tech enthusiasts to review the new products before the rest of the world. The program further asks them to create content and share their reviews and feedback with the rest of the world.
The selected content will be shared via the CMF’s official social media handles.
Interested users can fill out the form to get into the program by visiting the official website.
CMF also introduced its Instagram handle where they will share updates and news about upcoming products.
In recent years, Nothing has earned its place in the most hyped tech companies. With the new sub-brand, the company aims to extend its arms across different device segments and reach extensive users.
