WhatsApp has set the tech world abuzz with the global launch of its new Channels feature, available in more than 150 countries. Designed to offer users a private space for updates from organizations, artists, and celebrities, Channels adds an extra layer of privacy to the popular messaging app.

WhatsApp has been rolling out a lot of updates recently, with focus on Privacy

But what sets this apart from regular WhatsApp chats? Your subscription choices remain invisible to your contacts, making privacy the cornerstone of this new addition.

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The feedback loop from initial testing in ten countries has already led to key updates:

  • Enhanced Directory: A more intuitive channel directory, searchable by country.
  • Emoji Reactions: Users can now react to updates with emojis, offering immediate feedback.
  • Post-Editing: Admins have the flexibility to edit their updates for up to 30 days.
  • Forwarding: Easily share updates so others can discover and join channels.

While the rollout is ongoing, it’s clear that WhatsApp aims to make the Channels feature more interactive and responsive to user feedback. A future update will even allow any user to create their own channel, much like Instagram’s current functionality.

For those impatient to get hands-on, WhatsApp provides a nifty “notify me” option within the app for when the feature becomes available to you.

WhatsApp Channels not only stands as a testament to the company’s commitment to user privacy but also as a fresh avenue for personalized content. Keep an eye out in the new “Updates” tab to stay in the loop. So, whether you’re a fan of a local sports team or keen on daily tips from your favorite artist, Channels offers a uniquely private and tailored social media experience, right at your fingertips.

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(Via)