The latest market data from China indicates that Huawei is on its way back to the top of the smartphone market. The company has gone through years of turbulence triggered by the US sanctions regime back in 2020. The launch of the Huawei Mate 60 series and the Huawei Mate has seemingly powered the brand to the top of the market.
The market data showed that Huawei’s market share jumped from 10.3% to 17% between the 33rd and 36th week of 2023. Xiaomi was the leading brand in China a few weeks back (at 18.4%) but has declined to 14%. Former Huawei sub-brand Honor had a marginal decline in its market share from 17.7% to 17.2%. Other leading brands in the Chinese smartphone market are OPPO, vivo, and Apple. There has been a reshuffling of the market with the strong showing of the Huawei Mate 60 series and the Huawei Mate.
Huawei’s powerful performance this year will become more visible by the fourth quarter of 2023. It is expected to close the year strongly as the market leader in China. This will lead to a reshuffle of the top five brands in China, as Huawei will dethrone one brand among Xiaomi, OPPO, vivo, and Honor from the topmost position. Apple remains on the fringes of the Chinese smartphone market with less than significant growth.
Recently, the flagship Huawei Mate 60 Pro came out smoking after a grueling durability test. It was able to withstand a fall on a concrete floor or being run over by a car. The Huawei Kunlun Glass 2 protection in the high-end device was more durable than the Corning Gorilla Glass in the Samsung S23 Ultra.
Related:
- Huawei’s chairman calls for use of domestic chips to close the gap with foreign competitors
- Foxconn offers higher wages for Huawei workers in Shenzhen compared to iPhone production
- Huawei MatePad 11.5 PaperMatte edition launched with 4G Snapdragon 7 Gen 1 chipset
- Huawei Watch Ultimate gets more premium with a new gold edition
- Huawei FreeBuds Pro 3 with ANC 3.0 & LDAC support launched for €199
(via)
