Amazon continues to redefine the shopping experience with its ‘Just Walk Out’ technology, this time focusing on the sports arena. Fans can now grab their favorite gear and exit the store without waiting in long checkout lines. Amazon is integrating Radio Frequency Identification (RFID) to make this a reality, particularly for softline merchandise like team jerseys and hats.
The new payment method saw a 112% increase in total sales per game
The RFID technology, although nothing new, adds a fresh layer to ‘Just Walk Out,’ enabling not just quicker payment but also anti-counterfeit measures. While retail experts had been harnessing RFID for years, Amazon’s entry into this tech avenue is a big deal for stadiums and fans alike.
The ‘Just Walk Out’ tech, after successful trials at Seattle Kraken’s Climate Pledge Arena, has been extended to Seattle Seahawk’s Lumen Field. The first ‘Just Walk Out’ store at Lumen Field witnessed an 85% jump in transaction rates and a whopping 112% increase in total sales per game in comparison to its predecessor. Such stats not only show the rising trend of tech-integrated shopping but also underline its acceptance among regular folks. Amazon claims that this is just the beginning, with new locations popping up every month.
While this technology is currently limited to the U.S., U.K., and Australia, Amazon’s integration of RFID opens doors for a smoother, more secure shopping experience. This is not just another retail tech gimmick but a game-changer that could set a new standard for stadium shopping. So the next time you’re cheering for your team, remember you can quickly snag some gear and be back in your seat without missing any action. This feels like the future of hybrid shopping. Only time will tell how people receive it.
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(Via)
