Three carriers in Finland have suspended the sale of Xiaomi phones in the wake of the brand’s presence in Russia. Telia, DNA, and Elisa are three major carriers in Finland. A recent report monitored in Finland stated that the companies suspended sales in response to Xiaomi’s presence in Russia after the start of the Russia-Ukraine war. However, two other retailers, Gigantti and Verkkokauppa said Xiaomi is not in breach of EU laws, so their sales will not be suspended.
Earlier this year, Ukraine’s National Agency of Corruption Prevention declared Xiaomi as an international sponsor of war. This was because of Xiaomi’s active presence in Russia. The Finnish firms have decided to suspend their existing cooperation with the Chinese brand. While they have decided not to sell any new Xiaomi devices, they will sell products already in stock. One of the retailers, DNA says it is not satisfied with Xiaomi’s handling of the situation in Russia. It also affirms that it will not replenish stocks once the current batch is exhausted. The third firm, Elisa is scaling down the range of Xiaomi devices that it will be selling, going forward.
Finland has long had anti-Russian sentiments dating back more than a century. A recent poll estimated that about 76% of the Finns have a negative view of Russia. In addition, about 90% of the population believes that Russia is a threat to global peace. It is unclear what moves Xiaomi is making to shore up its market share in Finland in the aftermath of the suspensions.
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(via)
