Gmail is taking steps to make your emails safer. Google claims that over the years, Gmail’s AI defenses have blocked a whopping 99.9% of spam, phishing, and malware, stopping 15 billion unwanted emails daily. And it is now applying a new set of rules to deal with more complex issues.

Gmail

The new rules are meant for bulk email senders who send over 5,000 emails daily. Many times, these senders don’t adequately secure their systems, leaving them vulnerable to being exploited by scammers or hackers. Starting in February 2024, Gmail will enforce new rules for bulk senders.

New Gmail bulk email sender’s guidelines

  1. Authentication: Bulk senders must prove they are who they claim to be. This strengthens email security and prevents attackers from sneaking in.
  2. Easy Unsubscription: You’ll be able to unsubscribe from commercial emails with a single click. Senders must process these requests within two days, making it hassle-free.
  3. No More Spam: Gmail will set a clear limit on the spam rate for senders. This means less spam cluttering your inbox.

These rules are backed by industry partners, like Yahoo, who share the goal of making email safer for everyone.

If you’re a sender, don’t worry. Gmail will provide guidance to help you meet these requirements before enforcement begins in 2024.

In related news, Google is working to integrate emojis on Gmail. You can read more about it by clicking the link.

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