The smart ring market in India is becoming increasingly competitive, with several lifestyle brands entering the fray. Noise unveiled their Luna Ring a few months ago, and it is now officially available for purchase on their website.
Luna Ring Pricing and Availability
The smart ring is priced at Rs. 14,999 ($180). Customers who pre-booked the Luna smart ring with a Priority Access pass can now purchase it on gonoise.com, gaining access to discounts and special offers. They can redeem the pass for an extra Rs 1,000 ($12) discount on the purchase day and receive additional discounts on Noise i1 smart eyewear. Pass holders also get Rs 2,000 ($24) worth of insurance coverage, resulting in a total cash benefit of Rs 3,000 ($36).
The smart ring is available in seven different sizes and comes in five color options: Rose Gold, Sunlit Gold, Stardust Silver, Midnight Black, and Lunar Black.
Luna Ring Key Features
The Noise Luna Ring is an ultra-lightweight smart ring designed to provide users with insights into Sleep, Readiness, and Activity. It boasts a sleek 3mm form factor and is constructed from fighter-jet grade titanium with a diamond-like coating, ensuring resistance to scratches and corrosion. The Luna Ring tracks users’ health by measuring physiological signals using advanced Infrared Photoplethysmography (PPG) sensors, skin temperature sensors, and a 3-axis accelerometer. Every five minutes, it records body temperature while also monitoring heart rate and blood-oxygen levels.
Luna Ring offers a daily Sleep Score, providing insights and recommendations to enhance sleep patterns. It uses in-built algorithms, refined by Noise’s extensive experience in wearables, to ensure accurate results. The ring connects to smartphones via Bluetooth Low-Energy (BLE 5), is water-resistant up to 50 meters, and is compatible with iOS 14/ Android 6 and above. A notable advantage is its battery life, lasting up to seven days on just a 60-minute charge.
boAt has also joined the smart ring market in India two months back by launching its first product, the boAt Smart Ring. In comparison to Noise’s offering, boAt’s smart ring is competitively priced at Rs 8,999 ($108).
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