Apple is reportedly working on a technology to pre-update iPhones in-store before they even reach the consumer. This initiative is set to kick off before the end of the year, and it involves a specialized wireless pad that updates iPhone units without needing to open the box.

It’s still unclear if Apple will transfer this feature over to their carrier partners

According to industry insider Mark Gurman of Bloomberg, Apple is not just contemplating this as a futuristic idea, but is actively working to bring it to life. This system will utilize a proprietary pad to activate, update, and power down multiple iPhone units, all without removing them from their original packaging.

iPhone 15 Pro Max selfie camera

This move comes as a response to a common dilemma faced by smartphone users, particularly those who aren’t tech-savvy. Once a consumer purchases a new iPhone, it often requires an immediate software update to ensure optimal performance and security. Many first-time users may overlook this crucial step, thereby leaving their devices potentially vulnerable or not performing at their best.

The big question looming over this development is whether Apple will extend this feature to its carrier partners. The company hasn’t made it clear whether these advanced pads will be sent to other retail outlets that stock iPhones, leaving a gap in a universally streamlined consumer experience.

While Apple is the first to step into this territory, it remains to be seen how Android manufacturers will respond. Will they follow suit in providing a pre-updated experience, or is this a unique selling point that will set Apple apart in the competitive smartphone market? In the meantime, if you’re a new iPhone user, it’s always good to double-check for software updates. Just navigate to Settings > General > Software Update and follow the prompts.

RELATED:

(Via)