Snapchat is evolving, and it’s not just about sending quirky pictures to your friends anymore. The platform has introduced two game-changing features that make sharing content easier and more interactive, levelling the playing field with social media giants like Instagram and TikTok.

Snapchat is trying hard to compete with Instagram and other social media platforms

The first feature allows users to embed Snapchat content, such as Lenses, Spotlight videos, and public stories, right into a website. This new capability makes Snapchat more versatile as a content-sharing platform. While Instagram and TikTok have long offered this feature, Snapchat is putting its unique spin by adding it as a natural progression from features like discovering local hotspots and its web-based platform rolled out earlier this year.

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The second feature employs OpenAI technology to enhance your snaps. Unlike the standard filters and features, this new tool offers an imaginative view of your surroundings, filling in the border areas of a snap to complete the scene. It’s like Photoshop’s Content-Aware Fill but in real-time, right on your smartphone. This feature is a treat for Snapchat+ subscribers, adding more value to the premium experience.

What’s notable here is Snapchat’s commitment to incorporating AI into its platform, a step that began with the launch of the My AI chatbot earlier this year. The company has been offering AI-driven features as exclusive perks for Snapchat+ subscribers, differentiating the premium experience from the standard one.

So why does this matter? As Snapchat gears up to compete with other social media platforms, these new features are not just additional tools; they signify a direction. They reveal how Snapchat is positioning itself as a more integrated and AI-enhanced platform, aiming to offer something for everyone—from the casual snap-shooter to the tech-savvy user.

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