The Indian smartphone market witnessed a 3 percent year-on-year decline in shipments in the third quarter of 2023, according to a report by research firm Canalys. However, the report also noted that the market is gradually recovering, thanks to improved consumer confidence and the introduction of new products.
Samsung remained the leading smartphone brand in India in Q3 2023, with a market share of 18 percent. The South Korean company shipped a total of 7.9 million units. Xiaomi followed closely behind with 7.6 million shipments, followed by Vivo, Realme, and Oppo in the top five positions.
All of the top five smartphone brands in India witnessed a yearly decline in shipments in Q3 2023. Xiaomi saw the biggest decline, with shipments falling by 17 percent. Samsung’s shipments fell by 3 percent, while Vivo’s shipments remained relatively flat. Realme and Oppo’s shipments grew by 6 percent and 16 percent, respectively.
Brands outside the top five like OnePlus, Infinix, Tecno, and Motorola saw impressive growth mainly due to expanding channel presence across India.
The entry-level smartphone segment performed the best in terms of shipments in Q3 2023, with new offerings offering 5G connectivity. Premium phones from Samsung and Apple also saw robust growth with attractive offers during the festive sales events.
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