Xiaomi achieved a significant milestone on Tmall Super Brand Day by generating a record-breaking revenue of 625 million yuan ($87.5 million). This accomplishment is unparalleled for any brand on the platform in 2023. The Xiaomi 14 series, launched in late October, played a crucial role in this success, dominating both sales volume and revenue charts among new smartphones on Tmall. Furthermore, it secured the top position in sales among domestic smartphone brands.
Xiaomi Dominates Tmall Super Brand Day Sales
Xiaomi expressed deep gratitude for the immense support and enthusiasm from its customers, viewing it as a shared victory and a sign of their strong connection with their user base. During the Double 11 promotion, Xiaomi’s performance was outstanding, with their cumulative payment amount surpassing over 10 billion yuan ($1.4 billion) by the end of October 31st.
The Xiaomi 14 series, especially the standard Xiaomi 14 model, has achieved impressive sales figures. Within ten days of its launch, it sold over one million units, with an average daily sales volume of approximately 100,000 units. Additionally, the Xiaomi 14 set new records for domestic smartphone sales within the first four hours of its initial sale across various online platforms, including Tmall, JD.com, Douyin, and Kuaishou.
The Xiaomi 14 Pro Titanium Special Edition was in high demand, selling out within seconds upon release, showcasing a strong consumer interest in this special edition. However, Xiaomi is also facing production challenges as it grapples with an overwhelming demand for the Xiaomi 14 Pro Titanium Special Edition.
Xiaomi‘s television lineup, especially the Xiaomi TV S Pro MiniLED series, generated impressive sales revenue of over 1 billion yuan ($140 million) across all channels.
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