WhatsApp continues to gain new features and functions. For example, we recently told you that the e-mail verification feature will be coming to the application. However, there is a problem for Meta, the owner of the application. WhatsApp is a free application and does not generate any revenue for the company in any way. For this reason, there have been rumors for a long time that advertising will come to the platform. Finally, Will Cathcart, the head of the company, answered questions such as “Will WhatsApp be paid and will it show ads?” Here are the details…
Get Ready to See Ads While Using WhatsApp
Let’s start with the question of whether WhatsApp will be paid first. No, the application will not be paid under any circumstances for now. However, a step has been taken towards making it paid. Will Cathcart announced that there will be no ads in the chat section of the application, but they plan to show ads in the Status and Channels sections.
We do not have any information about how advertising will be displayed in the Channels section. However, we have information about the Status section thanks to Instagram. As we are used to from the social media platform, we will see Status-formatted ads when switching between shares. This is of course an annoying development for a platform that is free. The real question is what can happen later.
As you know, many platforms that were once free and earned money with advertising revenue are now implementing different strategies. They charge users monthly for their services. In return, they offer additional features such as ad-free experience to their users. For example, we can show YouTube and its Premium subscription as the most suitable platform for this tariff.
Of course, this is a comprehensive speculation, but WhatsApp also has the potential to announce a similar paid subscription. Users will choose between an ad-supported and Premium package. The company will both earn money from each user and have a justification for direct charging. Only time will tell if this scenario will actually happen.
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