In the world of foldable smartphones, Samsung’s pricing strategies have been under scrutiny. Earlier reports hinted at the tech giant’s intention to introduce a more affordable foldable device, possibly in the midrange segment. However, a recent update from Samsung refutes these claims.
Samsung will maintain the premium appearance of their foldables
Samsung’s journey into foldable smartphones began with the Galaxy Fold, and the company has since expanded its portfolio with models like the Z Fold and Z Flip series. Despite the initial high prices – the original Galaxy Fold launched at $1,980—subsequent models have seen some price reduction. The Galaxy Z Fold 3, for instance, starts at $1,799, and the Galaxy Z Flip 3 comes in at $999. However, both the Galaxy Z Fold 5 and Galaxy Z Flip 5 maintains the same price tag of their predecessors.
Reports emerged earlier suggesting Samsung’s plans to launch an “entry-level foldable smartphone under 1 million won” (around $800 USD) by 2024. This strategy aimed at making foldable technology more accessible by excluding premium features and focusing on core functions. However, the latest statement from a Samsung Electronics spokesperson contradicts these reports.
“We don’t plan to manufacture foldable smartphones that are priced in the midrange, and the latest rumors are groundless,” he said.
This statement clarifies Samsung’s stance on keeping its foldable devices in the premium segment, maintaining a balance between cutting-edge technology and pricing.
The rumors hinted at a potential reduction in features to achieve a lower price point, including the exclusion of premium elements such as water resistance, wireless charging, and possibly a downgrade in processing power. However, the official statement suggests that Samsung is not currently pursuing a mid-range foldable device.
While the possibility of Samsung expanding its foldable portfolio with new models remains uncertain, the company emphasizes that no decisions have been made on introducing a mid-range foldable phone. The spokesperson stated, “There’s nothing decided on the matter,” leaving room for speculation about potential future developments.
The competitive foldable market has recently witnessed Google’s entry with the Pixel Fold, adding to the pressure on established players like Samsung. With Apple rumored to be preparing its foray into foldables, the landscape is evolving rapidly.
In conclusion, Samsung’s latest statement underscores its commitment to the premium segment for foldable smartphones. While the idea of a more affordable foldable stirred interest, Samsung appears focused on maintaining the premium appearance of their foldable devices in the current market scenario.
Related:
- Motorola unveils a flexible smartphone concept that can wrap around your wrist
- Which one is better, OPPO Find N3 vs Xiaomi Mix Fold 3?
- OnePlus Open is the Best Foldable Smartphone Right Now, Says Company CEO Pete Lau
- Huawei is Facing Challenges – There is not Enough Supply to Meet Growing Demand
(Source)
