A new report from research firm Techarc suggests that the Indian smartphone market is undergoing a shift, with young buyers increasingly favoring Lava and OnePlus over the more established brands like Redmi and Realme.
The report, based on a survey of 3631 Indian youth (up to 25 years of age), indicates that Lava and OnePlus are gaining popularity in India.
Lava has the highest customer satisfaction among youths in India
Lava, in particular, has garnered high customer satisfaction among young buyers, with over 82% of existing Lava smartphone users expressing their intention to upgrade to another Lava device. The introduction of Lava’s Blaze, Agni, and Yuwa series seems to have been well-received by users, contributing to the brand’s growing appeal.
OnePlus is also gaining traction among young Indian smartphone enthusiasts, with 81% of existing users likely to stick with the brand for their next purchase.
Samsung and Vivo share the third slot, with 67% of their existing users expressing their preference for staying within the brand for their next smartphone upgrade.
Students, an important sub-segment of the youth population, play a crucial role in brand popularity. Among students, Apple leads the sub-segment with 100% of existing iPhone users wanting to switch to another iPhone.
Among Android smartphones, OnePlus has the highest repurchase rate, with 77% of students preferring OnePlus for their next smartphone upgrade or replacement. Vivo and Lava follow closely with 70%, securing the third spot.
Redmi and Realme, known for their affordable devices, may need to focus on innovation if they want to retain their young customers. The report also found that other companies in the Indian market, such as Nokia, iTel, Tecno, and Micromax, are struggling to attract young audiences.
The buying decisions of the youth also influence device sales among family members. If young person prefers to buy a OnePlus or Lava for themselves, they are more likely to suggest the same brand to the elders in their family.
This shift in consumer preferences is likely to have a significant impact on the Indian smartphone market. Numbers from the Techarc report show that the increasing popularity of Lava and OnePlus devices among young audiences will directly take away a big chunk of market share from Redmi and Realme.
Furthermore, the Indian smartphone market is expected to grow at a nominal 3 to 4% within the next year. Over 40% of smartphone sales in the next 12-15 months is expected to happen by the youth.
Related:
- Global smartphone market shows signs of recovery in 2024: Canalys
- Alldocube iWork GT 12 AMD 2-in-1 Tablet Giveaway by Gizmochina
- Alldocube iWork GT 12: AMD first 2-in-1 tablet, $100 off and extra gifts of $150
- Xiaomi 14: New flagship with snapdragon 8 gen 3 only for $599
(Via)
