Spotify wrapped who? Apple Music has decided to take the lead this year it seems, as the morning brought forth social media posts tagged with Apple Replay, Spotify‘s Wrapped direct competition. Apple Music unveiled its full year-end Replay experience, offering users a detailed and interactive summary of their 2023 music journey. This allows subscribers to delve into their listening habits, showcasing their favorite artists, songs, albums, and genres.
These end-of-the-year wrap-ups are a great way to share your top music
The highlight of Apple Music’s year-end feature is its enhanced web interface, designed to provide a sleek and engaging overview of users’ musical preferences. This includes a unique video summary, ideal for sharing on social media, and insights into specific listening milestones achieved throughout the year.
One of the standout aspects of this year’s recap is the crowning of Taylor Swift as Apple Music’s Artist of the Year. Her influence on the platform is evident, with a significant number of her songs topping the Global Daily Top 100 day and night. It would be safe to say that it was Taylor Swift’s year.
Another trend observed in 2023 is the rising popularity of more global music on the platform. Nigerian artist Rema’s “Calm Down” became the most Shazam’d song of the year, highlighting the growing interest in Afrobeats. Similarly, J-Pop and Música Mexicana genres have seen significant representation, demonstrating Apple Music’s increasingly diverse and global reach. It would be interesting to see if Spotify introduces something different this time, something new, something that can help it stand out from the competition.
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(Via)
