HTC is not shutting down its smartphone business in fact they are set to follow a new strategy of releasing 1-2 mobile phones each year. In recent statements, Huang Zhaoying, HTC’s Senior Vice President of global business and marketing, outlined the company’s plans and perspectives regarding its future in the highly competitive mobile phone sector.

HTC U23 Pro

HTC’s Strategic Focus on Communication and Consumer Needs

HTC’s strategy centers on maintaining its partnership with Qualcomm and using Snapdragon 7 series processors in upcoming models. This decision aligns with the company’s aim to cater to what it perceives as the ‘better-suited’ needs of its customers, rather than shifting to the more advanced Snapdragon 8 series.

The company prioritizes the core function of mobile phones: communication. While design and technology may evolve, HTC emphasizes the enduring importance of mobile communication, guiding its product development and release strategies. The specific specifications and release dates for these upcoming 2024 models are yet to be announced.

HTC’s recent market performance, particularly the sales of the HTC U23 series, has validated its strategic choices. As per Huang Zhaoying, the U23 series, comprising the U23 and U23 Pro models, has witnessed a significant sales increase of at least 30% when compared to the previous HTC Desire 22 Pro. This achievement is noteworthy given that the U23 series has been available for only six months, still within its product lifecycle. HTC’s focus on enhancing phone features, especially camera modules, has garnered a positive market response.

Beyond smartphones, HTC is also actively developing its metaverse ecosystem. The company has also collaborated with the Kaohsiung City Government to create a virtual metropolis.

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