In 2024, Apple is set to shift its focus towards wearable devices, moving away from its traditional emphasis on the iPhone, as reported by Mark Gurman in his “Power On” newsletter. While the iPhone will continue to receive upgrades, there won’t be significant design changes. The iPhone 15’s design will be retained, with the Pro models getting larger screens and the regular models inheriting the Action button.
Apple’s Wearable Strategy: Diversifying Beyond the Smartphone
The spotlight will be on the Apple Watch, which is expected to receive a significant redesign, marking a departure from its consistent design language since its inception. Additionally, Apple plans to introduce crucial health features, such as blood pressure and sleep apnea monitoring, enhancing the smartwatch’s health-tracking capabilities.
Apple is also reportedly planning to upgrade the Apple Watch Ultra’s display to a thinner and more power-efficient MicroLED panel, increasing screen size to 2.12 inches, but it’s expected to arrive in 2026 due to production challenges.
The AirPods 4 are also in the pipeline, featuring a refreshed design, a USB-C port, and active noise cancellation. Apple will cater to a broader audience by offering both budget-friendly and premium versions. However, some features like noise cancellation might be exclusive to the higher-end model. The AirPods Max could also see updates like USB-C charging and new color options.
However, the standout product in Apple‘s lineup for 2024 is the Vision Pro. Despite being a first-generation product, Vision Pro has already demonstrated a remarkable way to engage with the world through virtual headsets. While VR headsets have been around for a few years, with companies like Meta leading the way, Vision Pro truly showcases the potential that VR headsets have been lacking. It is poised to become the go-to choice for professional use, marking a significant innovation for Apple. Although it may take some time to fully flourish, it is expected to generate substantial profits for Apple, similar to the success of AirPods and the Apple Watch.
The Vision Pro, priced at $3,499, boasts a micro-OLED display with a resolution exceeding 4K for each eye. It features a comfortable fabric-lined headset and strap with a modular design to accommodate different face and head shapes. Additionally, it comes with an external battery that provides an extra two hours of battery life. Powered by the M2 chip and a new R1 processor, the Vision Pro operates on visionOS. Meanwhile, there are also some rumors that Apple is developing a more budget-friendly alternative to the Vision Pro headset.
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