When it comes to Apple products, design is as important a factor as hardware. The company is usually positions its products as desired objects, making it easy to sell anything at a high price. The name behind this success was Jonathan Paul Ive. He was the chief designer at Apple from 1996 until 2019. Ive left Apple in 2019 to start his own company, and thus began “Apple’s period of instability”. In the past four years, the company changed its chief designer twice. It seems Apple might have to find another one because Tang Tan, who took the role at the beginning of the year, also disappointed Tim Cook. Here are the details…
Apple’s iPhone Designer Joins Jony Ive and Sam Altman for AI Hardware Project
According to a recent report by Bloomberg’s Mark Gurman, Tang Tan, who was appointed as Apple’s new chief designer, has resigned. While the reason for the resignation remains unclear, Tan’s next destination is reportedly LoveFrom. LoveFrom is a design firm founded by Jony Ive, the legendary designer of Apple that we mentioned above. Apparently, Tan will be involved as a hardware designer in an artificial intelligence project alongside Ive and Sam Altman from OpenAI.
Of course, it is very usual for someone to leave a job and seek a new role elsewhere. However, Tang Tan was responsible for designing Apple’s major products, including the iPhone. Resigning from the role responsible for creating the world’s most popular product at the world’s largest tech company is somewhat surprising. Moreover, along with this resignation, everyone from Jony Ive’s design team in 2019 has also left the company. This signals a potential problems within the company.
There is, of course, another and simple possibility. The project that Ive and Altman proposed working on might have captured Tang Tan’s interest more than the iPhone. Unfortunately, the project they are working on remains a mystery for now. However, already sounding like more than just a simple product. It is currently unknown who will take over Tan’s position as Apple’s new lead designer.
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