Recent trademark filings are pointing to a possible electric scooter offering by two-wheel giant, Bajaj. The Indian company has continued to enjoy global recognition and success since its partnership with KTM in 2007. Bajaj’s global presence is underscored by the KTM 390 and Husqvarna 401. Bajaj has also been entrusted with developing an electric scooter platform called the Husqvarna Vektorr.
A recent Bajaj trademark filing bearing the “Vector” name has been spotted by motorcycle website, BikeWale. This was further confirmed with the Bajaj Vector appearing on a search on India’s IP online service. The trademark appeared under Class 12 for Automobiles, Land Vehicles, Motorcycles, and Electric Vehicles. The trademark application was filed on August 16, 2023. Sources close to Bajaj have hinted that the Vector is a new electric scooter. It is however unclear whether the Vector is the same as the Husqvarna Vektorr now renamed with the Bajaj moniker.
The Bajaj Vector, if it eventually becomes a reality, will join the Bajaj Chetak, an electric scooter that has been in the market for a while. Expectedly, the Vector will offer more premium features than the Chetak and will elevate the status of Bajaj as a player in the EV two-wheeler market in India. There are already established brands in the Indian EV two-wheeler market such as Ola Electric and Ather but the launch of a new Bajaj offering could change the market outlook.
It seems Bajaj is positioning itself to tap from the growing demand for lightweight electric motorcycles in India, as well as parts of Europe and Asia. Several traditional manufacturers are incorporating EV two-wheelers into their business model. A prototype of the upcoming Bajaj e-scooter has been spotted on multiple occasions undergoing testing. It is however not certain whether the Vector is the next Bajaj e-scooter offering or if the company is just trying to safeguard the name for future use.
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