Samsung Electronics is set to launch its highly anticipated flagship device, the Galaxy S24, on January 17 in San Jose, California, with emphasis on “Galaxy AI.” This announcement signifies a paradigm shift in the smartphone industry, as Samsung and other manufacturers redirect their focus towards integrating advanced AI capabilities into their devices, marking a departure from previous years where camera technology and flexible displays took the spotlight.
As per industry experts and Counterpoint Research, the year 2024 is poised to witness a significant surge in smartphones equipped with built-in generative AI. Samsung, a recognized leader in the industry, is anticipated to capture nearly 50% market share for the next two years, highlighting the company’s prowess in staying ahead of trends and consumer preferences. Joining forces with US chip maker Qualcomm, Samsung stands out as a frontrunner in the integration of AI into devices, a move that is set to redefine the smartphone landscape.
Galaxy AI, Samsung’s ambitious venture, aims to democratize AI’s potential by empowering users and enhancing everyday life. The comprehensive mobile AI experience offered by Galaxy combines on-device AI developed by Samsung with cloud-based AI through collaborations with industry leaders. This integration, coupled with Samsung’s robust security and privacy measures, ensures a transformative and secure mobile experience for users worldwide.
One standout feature of Galaxy AI is the AI Live Translate Call, set to debut on the latest Galaxy AI phones. Integrated into the native call feature, this innovation eliminates the need for third-party apps, providing real-time audio and text translations during calls. Notably, privacy is a priority, as on-device Galaxy AI ensures that private conversations remain confined to the user’s phone.
Wonjoon Choi, EVP and Head of R&D, Mobile eXperience Business, underscores the transformative potential of Galaxy AI in changing how people perceive and use their phones. Described as Samsung’s most comprehensive intelligence offering to date, Galaxy AI is poised to redefine the role of mobile technology by enabling meaningful connections, productivity, and creativity on a global scale.
As the smartphone industry pivots towards an AI-centric future, Samsung’s Galaxy AI stands out as a pioneer, promising breakthrough experiences that will revolutionize the way users interact with their devices in 2024 and beyond.
Related:
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- Samsung starts rolling out Android 14 to budget Galaxy M13 5G
(via)
