The global smartphone market has started showing signs of recovery. As per data from the IDC’s worldwide quarterly mobile phone tracker as well as research firm Canalys, the smartphone market recorded an 8.5 percent year-on-year growth compared to the same period last year. Notably, Apple bagged the award for being the top smartphone vendor globally breaking Samsung’s 13-year unbeaten streak. The data reveals a lot of key information. Read on to know everything below. 

Global smartphone shipments show signs of recovery

The global smartphone shipments declined by 3.2 percent year-on-year basis. However, on the brighter side, sales reached 326 million units in Q4, 2023 compared to 300 million units in Q4, 2022. This is after seven consecutive quarters of decline. 

Apple dominated the entire smartphone market for the first time the entire year as well as in Q4. It shipped 80.5 million units in the fourth quarter while for the full 2023, the company shipped 234 million units. The Cupertino-based tech giant had a 20.1 percent market share in 2023. Samsung came in second with close to 226 million shipments and 19.4 percent market share. The South Korean brand shipped 53 million units in Q4, 2023. In terms of overall shipments last year, Xiaomi bagged the third spot with a 12.5 percent market share while OPPO and Transsion came fourth and fifth with market shares of 8.8 and 8.1 percent respectively. 

In Q4 shipments, Transsion bagged the fourth spot with 28.2 million sales and 8.6 percent market share and recorded a whooping 68 percent YoY growth. Vivo made it to the fifth list with 24.1 million units sold and a 7.4 percent share. Samsung’s shipments in Q4 dropped by 10 percent compared to the same period last year. 

Based on year-on-year performance, only Apple and Transsion clocked positive growth gaining 3.7 and 30.8 percent respectively. 

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