WhatsApp has recently upgraded its Channels feature, making it even better for brands, celebrities, and public figures to connect with their audience. Launched in late 2023, Channels lets these users send messages directly to their followers.

Mark Zuckerberg, the CEO of Meta, announced that WhatsApp Channels has added four exciting new features for Channels. So let’s talk about them here.

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WhatsApp Channels features

First, channel admins can now send voice messages. This is great for quick updates, sharing behind-the-scenes snippets, or just chatting with followers.

Next up, Channels has introduced polls. If you’ve used polls in WhatsApp groups, you’ll know how handy they are. Admins can now ask followers for their opinions on various topics, like new product ideas or what content they prefer.

WhatsApp polls.

Another big change is that Channels can now have multiple admins. This is especially useful for big organizations or brands that need to keep their channel active and respond quickly to messages.

Lastly, followers can share interesting updates from Channels on their own WhatsApp Status. This means more people might see these updates, helping the Channels grow their audience.

These updates are no longer just in the testing phase, so they should be available to everyone soon. Although there’s no exact date for when they’ll be out, it’s clear that these new features will make WhatsApp Channels even more engaging and interactive for both admins and followers. 

With the ability to send voice messages, create polls, have multiple admins, and let followers share updates, WhatsApp is taking big steps to improve how people connect and share content on their platform.

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