ByteDance is preparing TikTok to take on YouTube by bringing 30-minute-long videos to the platform. This marks a departure from the platform’s original format of short-form videos. The new feature is spotted on the iOS Beta App and Android App too in the UK by social media consultant Matt Navarra.

TikTok is widely known for its short videos. It initially started with 15 seconds and later updated the video limit to a minute. In recent years, considering the demand, the limit was revised again and expanded to three minutes, and later to 10 minutes. Before the 30-minute video limit, the company had already tested the 15-minute videos, but the limit is currently not effective on TikTok.

TikTok’s 30-minute Limit Coming Soon

Now, to attract more users and content creators to its platform, Tiktok is testing a 20-minute limit. It could be seen as a direct competition for YouTube, which allows any duration of video. This expansion could open up opportunities for posting full episodes of TV shows and other long-form content on TikTok.

Being a platform popular for its short videos, TikTok will offer the ability for users to fast-forward videos by tapping and holding the right side of the video. A similar feature was seen when TikTok debuted the 15-minute videos a few months ago. Moreover, TikTok has already prepared for longer videos with the recent addition of horizontal full-screen mode.

It would be interesting to see how the users react to the long videos on the platform, which is popularly known for short videos. However, it remains uncertain when or if this feature will be widely launched for all users.

Apart from TikTok, ByteDance is expanding its footprint across the globe, with new offices coming up in Canada, Australia, and the US. The company’s sales were around $110 billion in 2023, slightly surpassing those of Tencent Holding.

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