Apple is sustaining its top position in China’s smartphone shipments for the year 2023 after excelling in global smartphone shipments. A new report from IDC reveals that Apple and Honor managed to secure ~ 35% of the market share in China for the last quarter of 2023 and the whole year if we conclude. Alongside the market share, the new reports also shed light on the industry’s trends throughout the year.
In the final quarter of 2023, Apple maintains its stronghold, capturing a 20.0% market share despite a slight 2.1% YoY dip. Honor, securing the second spot with a 16.8% share, navigates the market with a marginal 0.9% YoY decline. However, Vivo faces an 8.4% YoY decrease, holding onto a significant 15.7% share. The standout performer is Huawei, with a remarkable 36.2% YoY growth, claiming a 13.9% share. OPPO faces challenges with a 16.1% YoY drop, while the collective share of other players sees a noteworthy 20.0%, reflecting a diverse market.
For the entire year, Apple and Honor secured the top positions, with 17.3% and 17.1% market shares, respectively. Apple, despite a 2.2% YoY decrease, maintains its influence, emphasizing brand loyalty. Honor faces a 10.3% YoY decline, grappling with challenges while sustaining a formidable market presence. OPPO, Vivo, and Xiaomi navigate through market shifts, adapting strategies to retain their positions. The collective share of other players witnesses substantial 19.0% YoY growth, underscoring a vibrant ecosystem.
Chinese brands like Xiaomi, Vivo, and Oppo are more popular globally than in their home countries. Among these, Xiaomi has managed to rake in 145.9 million sales in the global shipments chart, consolidating its third position.
The figures from Q4 2023 and the full year depict a market in flux, with established players adapting to dynamic consumer preferences. While Apple and Honor maintain their prominence, the rise of Huawei and the resilience of other players highlight the industry’s diversity. Amidst a contraction in the annual market, the smartphone landscape remains vibrant and multifaceted.
The trends seem to change with the onset of generative AI features, customization options, and AI-powered performance improvements. It would be interesting to see what the future holds for the tech industry with these magnanimous upcoming AI changes.
Related:
- Global Smartphone Market Shows Recovery Signs, Apple Topples Samsung For First Time In 13 Years
- Apple tops smartphone market in 2023, dethroning Samsung amidst shrinking demand
- Best VR / AR Headsets of 2023
- Best Robot Vacuums of 2023
- Xiaomi 13 Ultra Premium Camera Phone is now only $799
- Get $100 OFF on Xiaomi 14 Pro at Giztop (1TB Variant)
