Google Maps is testing a new feature powered by generative AI, allowing users to discover places based on their specific needs expressed in natural language. However, this feature is currently only available to a select group of “Local Guides” in the US, limiting its accessibility for now. 

This select group can experience the power of AI-powered place discovery, tailored to their specific needs and expressed in everyday language.

Google Maps Generative AI

Here’s how the feature works. Users can express their preferences using natural language in the Google Maps app, such as a motel for tonight with various dietary restrictions. The AI then analyzes Google’s extensive database of locations and will provide personalized recommendations with photos, ratings, and reviews. Users can further refine their search by asking follow-up questions without needing to rephrase their initial query.

According to Google, the system is designed to work “no matter how specific, niche, or broad your needs might be.” To illustrate this, the company shared an example involving searching for thrift stores in San Francisco, where users can simply inquire about “places with a vintage vibe in SF.”

You will then get the results that neatly categorized into sections such as clothing stores, vinyl shops, and flea markets. Each category includes photo carousels and review summaries, helping users understand why a particular place might be of interest to them.

Google emphasizes that this is a closed beta program, aiming to gather feedback from Local Guides before a wider release. The company says this feedback will help shape the feature and ensure it meets user needs effectively.

While the current availability is limited, this integration of generative AI into Google Maps certainly feels like a useful features for new travellers in new city and country. Once refined and made available to a broader audience, I can see it enhance the way users explore their surroundings and find hidden gems.

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