Apple‘s CEO, Tim Cook, has revealed that the company is actively working on introducing generative AI features “later this year.”  Cook made this remark during Apple’s quarterly earnings call. 

Tim Cook highlighted Apple’s effort in the field of AI saying, “As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.”

Tim-Cook

The company’s focus on generative AI aligns with recent reports by Bloomberg’s Mark Gurman who said that the upcoming iOS 18 update could be the “biggest” in the operating system’s history.

Big players like Google and Samsung are already using AI to bring innovative new features to users. So, it’s only a matter of time before Apple joins the AI bandwagon. And now the CEO himself has confirmed that AI is on its way to Apple products.

Rumors suggest that Apple may introduce a more intelligent version of Siri, possibly named “Siri 2.0,” with generative AI capabilities. 

Additionally, there are speculations about AI integration in Apple Music for better playlist recommendations and in Messages for smarter replies. Further, Apple is expected to seamlessly integrate AI across its software platforms, including iOS, iPadOS, and macOS.

Although Cook didn’t explicitly mention the Worldwide Developers Conference (WWDC), the indication of a “later this year” timeframe suggests a possible announcement at Apple’s annual developer conference in June. If not initially included, these AI features could be introduced through subsequent software updates.

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