Elista, an Indian electronics manufacturer known for its TVs and speakers has entered the air conditioner market in the country. This move comes after it expanded its portfolio by entering the smartwatch market back in December 2023. The company has launched a series of air conditioners, including 4-in-1 convertible, inverter, and fixed speed models, aligned with the ‘Made in India’ initiative. These products are designed to address the cooling needs of Indian consumers, especially with the approaching summer season.
The newly introduced air conditioners by Elista feature Turbo Cool Power Chill mode for quick cooling to combat the intense heat of Indian summers. These units are equipped with Blue Fin Technology to protect the coils, 100% copper condensers, and a C-Shaped evaporator design that enhances the efficiency of heat transfer.
Pawan Kumar, CEO of Elista, emphasized that the launch signifies the company’s efforts to cater to the diverse needs of Indian consumers through technologically advanced solutions and competitive pricing. The air conditioners boast several key features, including an anti-rust design, advanced inverter technology for efficient cooling, stabilizer-free operation, and are manufactured under the ‘Make in India’ initiative.
The air conditioners are designed for energy efficiency, featuring a chipset that minimizes power consumption to 0.5W in standby mode. The use of R-32 Refrigerant and the innovative evaporator design offer effective cooling while being cost-efficient.
The ACs also focus on durability, with an anti-rust design and features to prevent dew formation. The inverter models come with a 10-year warranty on the compressor, and the fixed-speed model offers a 5-year compressor warranty.
For health and comfort, Elista’s air conditioners include HealthMax technology with an anti-virus HD filter, sleep mode, and auto mode to maintain optimal room temperatures. Additional features include auto-restart, a 24-hour timer, and self-diagnosis functionality for convenience.
Pricing & availability
The air conditioners are competitively priced, with the 1.5 Ton Inverter model available at Rs. 49,990, the 1 Ton Inverter model at Rs. 44,490, and the 1.5 Ton Fixed Speed model at Rs. 52,990. These products are now available through Elista’s network of channel partners across India.
