Oppo entered the foldable phone market in 2021, while Vivo launched its foldable smartphone in 2022. While Vivo’s foldable phones are confined to the Chinese market, both brands have been steadily launching new foldable phones. However, a new report from a South Korean publication suggests that both brands have decided to withdraw from the foldable market. If this news is accurate, it is possible that even OnePlus may not release a new foldable phone. Meanwhile, Huawei is reportedly working on its tri-foldable phone, while Samsung is developing a rollable display phone.

Oppo, Vivo foldable market share could be dwindling

Oppo Find N3

As of now, there is no official statement from Oppo and Vivo, regarding their potential exit from the foldable phone market. Therefore, it is advisable to await further reports to understand how the situation unfolds. The report indicates that Oppo and Vivo’s decision to exit the foldable market may be due to a significant decline in their market share in this segment last year.

Huawei, one of the early pioneers in the foldable phone market, is reportedly developing a Z-shaped tri-foldable device aimed at the tablet PC market. This device may offer a screen space of up to 10 inches when unfolded, and Huawei aims to sell over 130 million units annually.

With a 40 percent market share, Apple’s iPad currently dominates the tablet PC market, while Samsung’s Galaxy Tab is in second place with a 19 percent market share. In response to Huawei’s developments, both Apple and Samsung are reportedly advancing their foldable products.

Samsung, which leads the foldable phone segment with a 66 percent market share in 2023, is said to be working on a rollable display phone and possibly a tri-foldable phone similar to Huawei’s. Meanwhile, Apple is rumored to be developing its first horizontally foldable phone, with expected production slated for 2026.

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