Casio has unveiled new G-SHOCK watches in collaboration with K-POP group ITZY, aimed at fans worldwide. Available in beige pink, white, and translucent black, these watches feature ITZY’s logo and multicolor accents inspired by the group’s official ring lights.
As ITZY’s first official partnership with G-SHOCK, this release highlights the group’s global appeal since its 2019 debut, particularly among young women in Asia. The watches are designed with a compact, octagonal bezel, fitting the group’s image and making fashion coordination easy for fans.
In addition to their stylish appearance, these watches are eco-friendly, made with bio-based resin materials. Special packaging includes ITZY’s printed signatures, making the watches collectible items for fans.
These watches are equipped with essential features for the modern user. They offer world time functionality covering 31 time zones, a 1/100-second stopwatch for precise timing, a countdown timer, and five daily alarms for personal management. Enhanced with a double LED light for clear visibility in low light, these watches also boast a full auto-calendar set until 2099, a mute function for quiet environments, and a hand shift feature that ensures the digital display is always visible.
The watch will be released in multiple regions across Asia, starting with Japan on March 8, with a price tag of 19,800 yen (~$132).
In related news, Casio has launched the Casiotron 50th Anniversary TRN50-2A watch, celebrating five decades since the debut of the original Casiotron, the first digital watch with an automatic calendar.
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