IDC has released a report on the Indian tablet market for the year 2023. The data shows some interesting insights.
Overall, companies shipped 4.01 million units throughout the year. This number happens to be 24.9% lower than 2022.
The detachable segment grew by 17.1% YoY, while the slate category declined by 33.3%.
Lower shipments of tablets are attributed to a sharp decline of 42.3% YoY in the commercial segment. This occurred due to the delay or cancellation of a few government deals. The education segment suffered the most with a 53.7% YoY decline compared to SMBs’ 25.9% YoY drop.
On the other hand, the consumer category only registered a growth of 1.9% YoY. However, online channels witnessed a strong growth of 54% YoY as opposed to an 11.9% YoY growth by retail channels.
Talking about brands, Samsung was the clear winner with a 39.5% market share. Lenovo came second with a 14.3% share, closely followed by Apple in third place with a 13.9% share.
The last two players in the top 5 are unexpected. Acer claimed the fourth position with a 7.3% share backed by government-driven projects. Whereas, Realme instead of Xiaomi came fifth with a 6.8% share.
The tablet market is forecasted to further slow down in 2024 due to reduced demand in the commercial category. At the same time, tablets are expected to face strong competition from Chromebooks and entry-level Android notebooks like JioBook.
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