Samsung’s biggest recent challenge has been declining smartphone sales. The company faced disappointing results with flagship models and lost its market dominance. This trend also led to Apple surpassing Samsung as the world’s largest smartphone manufacturer. However, the Galaxy S24 series, with its AI focused features, signals a strong rebound in initial sales. Here are the details…
Galaxy S24 Dominates European Market with 28% Sales Growth, Thanks to Strong Demand for AI
Samsung recently launched the Galaxy S24 series, highlighting innovative Galaxy AI features. The company’s expectations were met, with global sales increasing 8% compared to the same period last year. Korea, the United States, and Western Europe saw particularly strong sales growth exceeding 10%.
Domestically, pre-orders for the Galaxy S24 series surged by roughly 22% compared to the prior generation, with a staggering 1.21 million units reserved. Sales momentum continued in Europe, where figures rose by 28% year-over-year. The US market also saw a healthy increase of 14%.
Within the lineup, the Galaxy S24 Ultra reigned supreme, capturing a dominant 52% share of sales. The Galaxy S24 Plus also performed well, achieving a 21% sales rate, reflecting a significant 53% improvement over its predecessor.
Here are some key features of Samsung Galaxy AI:
- Bixby: Bixby is a virtual assistant that can help you perform various tasks on your Galaxy device.
- Live Translation: Live Translation allows you to translate text and speech into over 100 languages in real time.
- SmartThings: SmartThings lets you control other devices in your home using your Galaxy device.
- Knox: Knox is a security platform that helps protect the security of your Galaxy device.
- DeX: DeX lets you turn your Galaxy device into a desktop computer.
- Camera: Galaxy devices have advanced camera features that allow you to take high-quality photos and videos.
- S Pen: S Pen is a digital pen found on Galaxy Note and Tab devices. It can be used for taking notes, drawing and more.
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